12-2. Marketing

Co-chairs

ASU Co-Chair – Allison Hersh, Director of Marketing and Communications
GASOU Co-Chair – Jan Bond, Associate Vice President of Marketing and Communications

Members

Armstrong State University

Allison Hersh, Director of Marketing and Communications
Lee Davis, University Counsel
Bruce Habersham, Manager of Media Production

Georgia Southern University

Jan Bond, Associate Vice President of Marketing and Communications
Robin Aspinwall, Assistant Director of Marketing Operations
Cinnamon Dowd, Communications Coordinator, College of Education
Connie Palfy, Assistant Vice President Licensing

Tasks

Create New Messaging
Develop Marketing Plan and Strategy as New University
Combine Advertising
Create Expanded Plan for Marketing Specialists and Communication Officers
Develop Plan for Licensing, Merchandise, etc.
Combine Digital Signage

Last updated: 4/25/2017